概况
一所与世界最近的国际设计学院
Gengdan Academy of Design closest to the world
学院位于北京市中部-顺义区,邻近首都国际机场。北面是中影集团中国(怀柔)影视基地、北京电影学院新校区,南面是北京国际展览中心、雅昌文化集团、中央美术学院、北京798文化创意基地。依托于这些优质的教育资源设立了视觉传达设计、环境设计、产品设计、数字媒体艺术、动画、戏剧影视美术设计共六个艺术类本科专业。在校生1200余人。
学院确立了“开放式、国际化、应用型”办学定位。致力于培养以国际视野为先导、以人文精神为基础、以创造性思维与应用能力为核心,具有健康完善人格、适应时代发展的复合型、应用型艺术类高级专门人才。
Gengdan Academy of Design (GAD) is located in central Beijing, Shunyi District, near to the Capital International Airport. To the north, you can find the China Film Group (Huairou) Film and Television Base and the Beijing Film Academy (New Campus). To the south, you can discover the Beijing International Exhibition Center, the Artron (Yachang) Art Group operation base, the Central Academy of Fine Arts, and the Beijing 798 Cultural and Creative artistic community. With these high-quality educational resources, Gengdan Academy of Design has established six undergraduate programmes, including Visual Communication Design, Environmental Design, Product Design, Digital Media Art, and Animation, as well as Theater and Film Art Design. There are currently more than 1,200 undergraduate students enrolled onto these courses.
GAD has established an "open, international and practical" approach to learning. It is committed to cultivating experienced professionals in the field of applied arts with international vision, humanistic spirit, creative thinking, and a practical skillset, combined with a healthy well-rounded personality that facilitates adaptability with the development of the times.
一种能够给学生提供更多选择和差异化优势发展的教育模式
An Education model which empowers students with more choices to get competitive differentiation and advantages
注重学生个性化发展,给学生充分的选择和选择的规范;帮助学生发现自己,按照适合自己发展的路径自主规划、学习、发展。学生入校后可以选择中文授课班或英文授课班;自主选择专业、选择应用实践课程、选择毕业设计与就业实习及创新创业课程。全过程培养学生独立思考和持续发展的素质能力。
■ 第一学年学科基础认知课程和专业基础课程模块学习;
■ 第二学年专业核心课程模块学习;
■ 大三学年专业应用实践课程模块,学生可以跨专业、跨学科选择工作室及项目学习;
■ 大四学年学生自主选择毕业设计、就业实习实践课程。
■ 中文班和英文班(国际班)课程计划全面打通,学习过程中学生可以按规范要求选择进出
Gengdan Academy of Design focuses on students' personalized development and gives students full autonomy and choice to discover themselves, plan, learn and develop independently according to their own career paths and aspirations. Students can choose classes taught in Chinese or classes taught in English. They can also choose programmes, applied practical courses, graduate projects, and employment internships, as well as innovation and entrepreneurship courses. The whole process aims to cultivate students' ability to think independently and sustain continuous development.
In the first academic year: basic cognitive course and professional foundation course modules;
In the second academic year: professional core course modules;
In the third year: professional applied practical course modules (students can choose studios and projects across programmes and disciplines);
In the fourth year: graduation project, employment internship practical courses (students can choose independently);
Fully open and comprehensive curriculum for classes taught in Chinese and classes taught in English (international classes), which students can choose to enter or leave according to the specification requirements during the learning process.
一个汇聚全球优质教育资源践行社会化和在地国际化办学的教育生态
An education system featuring local internationalization, integrating global education resources and social resources
2017年加入联合国唯一认证的国际艺术设计院校联盟(Cumulus),已经与47所国外高校建立合作关系。联手国内外重点高校、企业院所,并以工作室的方式聘请高校教授、企业院所一线专家和专职教师一道以项目及问题为导向组织实践教学;工作室连接企业,已经与广东顺德创新设计研究院及工业设计城、雅昌、思特科技、倍视、达索等数十家国内外企业建立深度合作关系,学生进入企业实习实践3-5个月;校内联合工、商、文其它学科专业,探索跨专业工作室课题实践教学;系统的实践教学,为高质量就业提供了保障。
学院主要通过联校、联企、联外,整合了国内外重点院校教授、企业一线专家、学院专职教师等三支力量,已经形成了百余人的国内外教师团队。其中副高职称(含高级工程师)以上教师38人,90%以上具有硕士以上学位, 70%以上具有企业背景, 80%以上具有海外留学经历。
目前,英文授课班、国际课程、国际工作坊、校企联合工作室、企业实习实践课程等多方式组织教学,已经成为办学常态。
In 2017, GAD joined Cumulus (The International Association of Universities and Colleges of Art, Design and Media); the only UN-accredited international art and design consortium, and, as such, has established cooperative relationships with 47 foreign universities. In cooperation with key universities and enterprises at home and abroad, GAD also employs professors from renowned universities, front-line experts from enterprises and institutes and full-time teachers who organize practical teaching approaches driven by project assignments and problem-solving tasks. It also has formed in-depth partnerships with dozens of domestic and foreign enterprises, such as Guangdong Shunde Innovative Design Institute and Industrial Design City, Artron, Gooest, BaseFX, Dassault, and so on. Students also have the opportunity to undertake 3–5 month internships with the partnership enterprises. GAD has joined hands with Schools of Engineering and Schools of Business and Humanities to explore the practical teaching of inter-disciplinary topics. These systematic and practical teaching methods guarantee high-quality employment prospects.
GAD has formed a team of more than 100 teachers from home and abroad, mainly through integrating professors from key institutions at home and overseas, front-line experts from enterprises and full-time teachers. There are 38 teachers with associate titles (including senior engineers) or even higher seniority. Over 90% of teachers have master's degrees or above; over 70% have a business background, and over 80% have overseas study experience.
Currently, there are multiple educational strategies in action, such as classes taught in English, international courses, international workshops, joint school-enterprise workshops, and practical courses within enterprises, which have become the norm in the running of GAD.
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○国际合作 International Cooperation
2017年加入联合国唯一认证的国际艺术设计院校联盟(Cumulus),现与国外47所大学正是建立合作关系,2016年启动视觉传达英文班教学,2018年启动环境设计英文班教学。
1.英文授课班项目特点:
■ 采用国际认证课程计划,为学生未来留学提供课程对接保障。
■ 聘请外教参与专业核心课程教学。
■ 英语教学,有专门的雅思英语教学计划,外教和中教联合授课。
■ 本科双学位获取,修完计划内课程、并在国外学习一年以上,达到国外院校学位学分要求,将同时获取外国院校学士学位。根据学生英语水平提升情况,采用“1+3”“2+2”“3+1”分批出国学习。
■ 视觉传达 16 级英文授课班学生专业课 100% 通过欧盟外考官审核,100% 学生参加国内外赛事并获奖,大三学年学生英语通过雅思 5.5 达到 87%,学生去往英国考文垂大学、爱尔兰理工大学、欧洲大学等 9 所国际高校攻读双学位。现65% 以上学生考取英国皇家艺术学院、伦敦艺术大学中央圣马丁学院、美国萨凡纳艺术学院、芝加哥艺术学院等名校硕士研究生继续深造。
2. 伊拉斯谟(Erasmus Programme+)免学费交换生欧盟项目:时长为一个学期。
3. 国际工作坊游学项目:时长为 10-15 天,联合国际艺术类高校在世界各地举办主题工作坊教学。
4. 提供 3+1+2、2+2+2、2+5 等本硕连读项目供学生们选择。
GAD joined the only UN-accredited International Consortium of Art and Design Schools (Cumulus) in 2017 and has now formally established cooperation with 47 foreign universities. It started offering English-taught classes for the Visual Communication Design programme in 2016 and the Environmental Design programme in 2018.
1. Features of the programme taught in English
Adopt an internationally accredited curriculum, providing students with the foundation for future study abroad.
Employ foreign teachers to participate in the teaching of the professional core courses.
English-taught lessons, with special IELTS English teaching plans and joint teaching by foreign teachers and Chinese teachers.
Obtain undergraduate double degree upon completing the programme and studying abroad for more than one year. Students who meet the degree credit requirements of foreign institutions will simultaneously obtain the bachelor's degree of said foreign institutions at the same time. Depending on students’ English proficiency levels, they can study abroad in batches of "1+3", "2+2", and "3+1".
100% of the students from the 2016 Visual Communication International class cohort passed the EU External Examiner's examination, 100% participated in domestic and international competitions and won awards, and 87% passed IELTS 5.5 in their third year. Students pursued double degrees at nine international universities, including Coventry University, the Polytechnic University of Ireland and the European University. More than 65% of our students are enrolled in master's programmes at the Royal College of Art, Central Saint Martins, Savannah College of Art and the School of the Art Institute of Chicago.
2. Erasmus Programme+: a one-semester, tuition-free exchange student programme of the European Union.
3. International Workshops: 10-15 thematic workshops with international art universities worldwide.
4. 3+1+2, 2+2+2 and 2+5 undergraduate and master’s programmes are available for students.
教学活动缩影
一种开启创造力的体验式开放性教育教学空间
Open and experiential teaching spaces to spark creativity
教学场、工作场、展示场、交流场、运动健身场等情景体验教学空间及功能设施齐备。有独立的艺术楼教学区,实验室15个、工作室16个、总面积19000m2 ,有共享的图书馆、综合基础教学区、跨专业创新创业实践中心、体育馆及体能拓展训练中心。
The campus has teaching spaces and functional facilities such as teaching rooms, workshops, exhibition areas, communication spaces and sports and fitness fields. There are independent teaching areas in the Art Building, 15 laboratories and 16 studios with a total area of 19,000 square meters, a shared library, a comprehensive essential teaching area, an interdisciplinary innovation and entrepreneurship practice centre, a gymnasium, and a physical development training centre.
一种不断推出高质量就业及创新创业成果、给学生带来持续发展和动力的教育
An education achieving quality employment, fruitful innovation outcomes, and empowering students with enduring development
办学以来,每年就业率在97%以上,知名央企、国企、外企、私企及事业单位都有国际设计学院学生身影,数十人创业成功。
有部分学生考取中央美术学院、清华大学、北京大学、人民大学、北京理工大学、北京服装学院、英国皇家艺术学院、伦敦艺术大学、罗德岛艺术学院、萨凡纳艺术学院、芝加哥艺术学院、旧金山艺术学院等国内外一流艺术类大学研究生。学生参加国内外各类赛事达四千余人次,并获取各类奖项;例如在北京市高校创业大赛中荣获一等奖,在全国大广赛中连续多年荣获金银铜牌奖。
Since the academy was founded, the annual employment rate for graduates has exceeded 97%. GAD students and graduates have worked in well-known central government departments, state-owned enterprises, foreign enterprises, private enterprises and public institutions, and dozens of them have successfully started their own businesses.
Some students have been admitted to the graduate schools of the Central Academy of Fine Arts, Tsinghua University, Peking University, Renmin University, Beijing University of Technology, Beijing Institute of Fashion, the Royal College of Art, the London University of Art, the Rhode Island School of Design, the Savannah College of Art and Design, the School of the Art Institute of Chicago, the San Francisco Art Institute and other first-class art universities at home and abroad. More than 4000 students have participated in various competitions at home and abroad and won various awards. For example, students of GAD have won the first prize in the Beijing University Entrepreneurship Competition and won the gold, silver and bronze medals in the National Undergraduate Advertising Art Competition over many years.
一个助力学生良好行为习惯养成、思想道德培育和综合素养全面提升的育人体系
Education system targeted at cultivation of sound habits, ethics and comprehensive development of students
学院以辅导员、班导师、学友导师和学生干部四支队伍引导帮助学生全面发展。以党团教育为主线,全面提升学生思想政治素质;以校内外志愿公益活动为载体,培养学生良好的社会责任感;以行为学分为约束,引导学生养成良好的行为习惯;以第二课堂学分为导向,鼓励学生全面提升个人综合素养。每学年都会有计划组织党团系列活动、一二九合唱比赛、微电影大赛、社区文化建设、校内外公益服务等丰富多彩的有意义、有价值的文化活动。
GAD helps students to develop in an all-round way under the guidance of four teams: counselors, class tutors, alumni tutors and student bodies. GAD follows the Party and League educational guidelines as the main approach to comprehensively improving and strengthening students' ideological and political education; using voluntary public welfare activities inside and outside of school as a means to cultivate students' good sense of social responsibility; using behavioral credits to encourage students to develop good behavioral habits. Guided by extracurricular activities, students are encouraged to demonstrate continuous personal development. Every year, there is a variety of meaningful and valuable cultural activities, such as a series of Party and Youth League activities, the December 9th choral competition, micro-film competitions, community cultural construction events, and public welfare endeavors both inside and outside the school.
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○校企合作 University-Industry Cooperation
已经与广东顺德创新设计研究院及工业设计城、雅昌、思特科技、倍视、达索等近百家国内外企业建立合作办学关系,并建立较系统的校企合作教学计划。设置了大一学年暑假社会认知调研实践课程。大二学年末行业调研实践课程(期末1个月),让学生了解企业运行规律和行业资源,认知本专业在企业中的核心竞争力,定位自己未来发展方向。大三学年将企业成功案例或开发性项目引入校内实践课程或工作室教学,并聘请业界专家和专职教师一道组织教学和研发,强化学生将知识、技能结合到实际项目中进行转化应用和探索创新。大四学年结合毕业设计实践组织学生进入企业实习实践3-5个月,让学生深度体验真实项目调研、策划、设计以及市场推广与运营等系统性能力需求和综合应用方式;为高质量就业做准备。
GAD has established cooperative relationships with nearly 100 domestic and foreign enterprises, such as Guangdong Shunde Innovation Design Institute and Industrial Design City, Artron, Site Technology, Beishi, and Dassault, and has established a systematic school-enterprise cooperative teaching plan. A social cognitive research practice course has also been set up in the summer vacation of the freshman year. The industry research practice course at the end of the sophomore school year (one month at the end of the term) allows students to understand the operating rules of enterprises and industry resources, recognize the core competitiveness within enterprises, and position themselves for future development. In the junior school year, case studies of successful development projects are introduced into the school courses and teaching, and industry experts and full-time teachers are invited to organize teaching, research, and development, in order to strengthen students' knowledge and develop their skillset in regard to practical projects, application, exploration and innovation. In the fourth academic year, students are required to intern in enterprises for 3-5 months, so as to experience graduation design practice and experience the requirements and methods of real project research, planning, design, marketing and operations, which will prepare them for high-quality employment in the future.
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工作室特色 Features
现有工作室16个,工作室教学是高质量就业的有效措施。采取聘请高校教授、企业院所一线专家,和专职教师一道以项目及问题为导向组织实践教学。学院启动了与产业界深度合作的办学计划,工作室与企业紧密相连。
工作室设置:Set-up of workshops
■ 中国文化艺术主题工作室
■ 视觉设计工作室
■ “Show BIM”工作室
■ 景观设计工作室
■ 室内设计工作室
■ 公共艺术工作室
■ 首饰与文创产品设计工作室
■ 家居产品设计工作室
■ 交互产品设计工作室
■ 数字影像设计工作室
■ 自媒体运营工作室
■ 二维动画工作室
■ 三维动画工作室
■ 影视视觉设计工作室
■ 中国艺术工作室
■ 艺术实验工作室
There are currently 16 studios and studio teaching is an effective approach for high-quality employment prospects. We employ university professors, front-line experts from enterprises, colleges and universities, and full-time teachers to organize practical teaching based on project assignments and problem-solving tasks. The academy has launched a school-run plan of in-depth cooperation with industries, and the studios are closely connected with the different enterprise specialties.
Studios:
■ Chinese Culture and Art Theme Studio
■ Visual Design Studio
■ “Show BIM”Studio
■ Landscape Design Studio
■ Interior Design Studio
■ Public Art Studio
■ Jewelry and Cultural Creative Product Design Studio
■ Home Product Design Studio
■ Interactive Product Design Studio
■ Digital Image Design Studio
■ We-media Operation Studio
■ 2D Animation Studio
■ 3D Animation Studio
■ Visual Design of Film and Television Studio
■ Chinese Art Studio
■ Art Experiment Studio
○组织结构 Organization
■学术委员会 Academic Committee

副主任委员:林子杰

秘书:李晓雯

委员:刘硕、张欣欣、于雪桐、林植潘、王晓欢、李中豪

行政 Administration

院长:林子杰

教学办主任:隋晏

学工办主任:王霞

工会主任:隋晏(兼)

党总支 Party branch

党支部书记(教师):陈琳

党支部书记(学生):王霞

团总支 Youth League Branch

团总支书记:王霞(兼)

团总支副书记:谢梦仪

学生会 Students' Union

执行主席:张任远、 刘雨扬、 田洋

○教师队伍 Faculty

学院主要通过联校、联企、联外,整合了国内外重点院校教授、企业一线专家、学院专职教师等三支力量,已经形成了上百人的国内外教师团队。其中副高职称(含高级工程师)以上教师38人,90%以上具有硕士以上学位, 70%以上具有企业背景, 80%以上具有海外留学经历。

○学生社团 Faculty
○校企合作 University-Industry Cooperation

已经与广东顺德创新设计研究院及工业设计城、雅昌、思特科技、倍视、达索等数十家国内外企业建立深度合作办学关系,并建立较系统的校企合作教学计划。首先,大二学年末组织学生进入企业进行1个月的调研与体验学习,让学生了解企业运行规律和行业资源,认知本专业在企业中的核心竞争力,定位自己未来的发展方向;第二,大学三年级将企业成功案例或开发性项目引入工作室,并聘请业界专家和专职教师一道组织教学和研发,强化学生将知识、技能结合到实际项目中进行转化应用和探索创新;第三,大学四年级结合毕业设计选题组织学生进入企业实习实践3-5个月,让学生深度体验围绕项目展开的调研、策划、设计以及市场推广与运营等系统性能力需求和综合运用方式。系统的实践教学,为高质量就业提供了保障。

○国际合作 International Cooperation

2017年加入联合国唯一认证的国际艺术设计院校联盟(Cumulus),并且聘请联盟(Cumulus)亚洲区域执委肖勇教授(2018年奥运会奖牌设计者)任学院学委会主任,引领学院国际化办学。现与国外47所大学正是建立合作关系,2016年启动视觉传达英文班教学,2018年启动环境设计英文班教学。

1.英文授课班项目特点:

■ 采用国际认证课程计划,为学生未来留学提供课程对接保障。

■ 教学计划中50%以上课程由外教授课。

■ 英语教学,有专门的雅思英语教学计划,外教和中教联合授课。

■ 本科双学位获取,修完计划内课程、并在国外学习一年以上,达到国外院校学位学分要求,将同时获取外国院校学士学位。根据学生英语水平提升情况,采用“1+3”“2+2”“3+1”分批出国学习。

■ 视觉传达16级英文授课班学生专业课100%通过欧盟外考官审核,100%学生参加国内外赛事并获奖,大三学年学生英语通过雅思5.5达到87%,学生去往英国考文垂大学、爱尔兰理工大学、欧洲大学等9所国际高校攻读双学位。现已经陆续接到英国皇家艺术学院、伦敦艺术大学圣马丁、美国萨凡纳艺术学院、芝加哥艺术学院等名校硕士研究生录取通知书。

2. 伊拉斯谟(Erasmus Programme+)免学费交换生欧盟项目:时长为一个学期。

3.国际工作坊游学项目:时长为10-15天,联合国际艺术类高校在世界各地举办主题工作坊教学。

4.本硕连读项目: 有较丰富的3+1+2、2+2+2、2+5等本硕连读项目供学生们选择。

工作室特色 Features

现有工作室16个,工作室教学是高质量就业的有效措施。采取聘请高校教授、企业院所一线专家,和专职教师一道以项目及问题为导向组织实践教学。学院启动了与产业界深度合作的办学计划,工作室与企业紧密相连。

工作室设置:

Set-up of workshops

■ 国际工作室

■ 视觉设计工作室

■ “Show BIM”工作室

■ 景观设计工作室

■ 室内设计工作室

■ 公共艺术工作室

■ 首饰与文创产品设计工作室

■ 家居产品设计工作室

■ 交互产品设计工作室

■ 数字影像设计工作室

■ “完美世界“游戏工作室

■ 手冢“写乐”二维动画工作室

■ 三维动画工作室

■ 影视视觉设计工作室

■ 中国艺术工作室

■ 艺术实验工作室